This blog was co -author of Tony Reilly, head of marketing director EMEA in Comstor. Tony leads the Comstor EMEA marketing organization to manage sustainable profitable growth for its partners in the most effective and efficient way. It is a strategic marketing manager of B2B with more than 25 years of experience in technology on vision and cooperation is essential imports.
At Cisco, our success is associated with the success of our partners. This basic belief is the driving force of everything we do, and it’s a feeling of eply shared by our weighted distributors like Comstor. In today’s rapidly developing technological ground, our partners help develop their business and increase profitability (it is shared imperative strategic.
We understand the challenges that partners face: the need to reach new customers, stand out on a crowded market and provide incident campaigns without unlimited resources. This is exactly why we invest in marketing speed (MV) and why our cooperation with Comstor is so essential in the reinforcement of its reach and impact on increasing demand.
Comstor: Your scaling module for a partner allows you to
Comstor plays a key role in approaching Cisco’s innovation to our partners. As a distributor, the company uses marketing speed as a powerful “scaling engine” to ensure that our collective reports and strategic priorities are reflected in tangible opportunities for every partner.
As Tony reilly,, Head of Marketing Director for Comstor EMEA It emphasizes: “The MV allows our partners to use technically correct, professionally written materials related to Cisco key programs, it is inexhaustible.” This means that Comstor can proactive proactive partners and support partners, cover a clear market news and help them maximize the opportunities where the SMB campaign or adding a unique Comstor value with their product teams and partner marketing knowledge is. Our shared goal is to plan the parts forward and increase demand in accordance with the joint visions of Cisco and Comstor.
Speed Marketing: Powerhouse Your Request Generation
For partners, marketing speed is not just another tool, it is an understanding that is designed to simplify and overcome their marketing efforts. For many, as Amy Barnett,, Partner Marketing Manager in Comstor UKThe MV was a “platform for support of the campaign and collateral content” since the first day. ”
What makes the MV so unbearable?
- Happy from your fingers: Partners land that campaigns in the “fantastic source of content”. This means less time spent by creating from scratch and more time by involving customers.
- Common brands effortlessly: The ability of “pre -designed content, such as infographics”, removes bread of comprehensive design work, especially for partners without dedicated internal creative teams or large budgets. This is particularly useful for multi-channel campaigns requiring various collateral e-mails, social contributions and scripts.
- Integrated campaigns, zero price: The MV seizes even smaller partners with limited resources to operate sophisticated integrated campaigns. As Amy notes, “unlike other independent platforms, it comes without price tag.” We see that partners use social capacity for free and avoid investment in separate planning platforms.
Finally, as Comstor said, “regardless of budget, resources, ability, MV gives partners at any time they need to successfully create demand with Cisco.”
Matching with strategic priorities: AI, digital durability and future workplace resistant to the future
In a world that is increasingly formed by digital transformation, our partners must be in the forefront of innovation. Marketing speed provides content and instructions for reconciliation of critical strategic priorities that define the future of business. Through marketing speed, partners can gain access to sewn campaigns and assets for:
- Data centers prepared by AA-Reads: Since artificial intelligence continues to transform industry, the establishment of a data center ready for AM is primary. The MV provides resources that help partners articulate this key message and themselves regarding leaders in this transformation space.
- Digital durability: In the era of escalating cyber threats, digital resistance to digital resistance is non -regotitable. The MV will equip partners of sending messages and tools that help customers build robust and secure infrastructure.
- Future -resistant jobs: The way we work has changed. The MV supports partners in the management of business for flexible, safe and metal shirs that strengthen their workforce for the coming years.
The MV ensures that partners have access to the latest recognitions and marketing materials for capitalization on these vital trends and placed them for SUS growth.
Partner Success: Our Shared North Star
Our common commitment to Comstor is to seize every partner of Cisco to thrive. Marketing speed is the will to this commitment to our partners, the aim of which is to expand their marketing efforts, to align them with strategic growth areas and ultimatala, leading to their profitability. It is about making sophisticated demand generation available and effective for all.
We recommend that you explore the full potential of marketing speed. To see how the real difference to partners in a group make you invite you to look very much First Partner Success Videointroduce Amy Barnett, partner marketing manager in Comstor UK. This is the first of a series of 4 videos from Comstor UK, so stay tuned to the next soon!
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