When Laura Low Ah Kee and Shannon Savage met at Lululemon in 2005, an athletic clothing brand based in Canada, Canada, has not yet been a global phenomenon like today.
Credit in the picture: with a kind permission on the left on Friday. Laura Low Ah Kee, left and Shannon Savage, right.
“The term” athleisure “did not exist yet,” says Savage Businessman. “The whole world of athletic clothing of women did not exist yet. So it was a really great time to participate in society and we always had this love for this active lifestyle and product and fashion.”
Low Ah Kee and Savage both took the powerful roles in Lululemon; During her possession, Low Ah Kee continued on “many ways”, but the primary focused on Merchandising and Savage World on the design side.
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After Sobotice partly spent in Maui Surfing and Kiteboarding, Low Ah Kee Dohnal Savage when the inspiration hit. Instead of typical swimsuits for all of their water activities, Lululemon Sports ARM wore, because they carried out the way other products could not. What if the expertise is to create a swimsuit that merged fashion and fun?
The duo continues his career in Lululemon and worked on his side product and came up with an exhausting list of what they wanted in an ideal swimsuit. However, it was a unit that left their work at Athleisure Giant that at the start of business seriously.
“We wanted a name that had one nostalgia and one part of pure spontaneity.”
In 2017, in the middle of the “prosperous” industry of the cruise, which still did not propose fashion and high -performance products they wanted to see, co -founders took the opportunity to launch their own premium brand active swimsuits: Friday on Friday, based in Victoria, Canada.
“Laura and I are the highest weekend warriors,” says Savage, “and we are always gone to have an adventure somewhere. We wanted a name that had one part of nostalgia and one part of pure spontaneity, a name with which people immediately identify with, and its weekend disappears.
Credit in the picture: with a kind permission on Friday
The co -founders knew that “any great product starts with a great product”, so they decided to find the one that could solve several major problems they saw in the existing swimsuit market.
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The production had to be in pressure when it was wet and dry and provided “infested coverage”. “We really found that most swimming out there, as soon as they get wet, you feel pretty naked, but not naked in a great way,” Savage explains. “It shows every piece and allusion.”
In addition, the material had to be sustainable enough to hold on to an active lifestyle without sacrificing manual problems. The aim was to propose with production which “Once you touch it, you are like, I have to put it on my body, I want to experience this product“Savage says.
Many attempts and mistakes went to find production that could do it all. Co -founders ordered to experiment with countless fabrics; My girlfriend’s mother brought her first proposals in her basement and Low Ah Kee and Savage tested Thot in various climates, from the desert to the beach. Eventually they landed on their extermination fabric of dreams.
“It started as a project on the bikin side and then happened on Friday.”
Then it was a question of accepting a number of styles, each of which served a clear purpose. The co -founders self -holding their business and invested their own money in production, stocks and “allowing the best product”. “Shannon and I really coincided, (but) more of a similar workload (hustle and bustle) Versus Hustle, get money,” recalls Low Ah Kee. “It started as a project on the bikin side and then happened on Friday.”
By using Low Ah Kee and Savage their expansion of existing skills in Activewaar, they started their business online – and it was “convenient”. He left on Friday on Friday and continued to grow and for a moment of electronic trading for a while, but co -founders eventually wanted the advice of the “skin skin” advisors.
“The aim of the advisors was to get some advice, keep us responsible, Swater outside the daily, in which we were very,” explains Low Ah Kee. “So we surrounded ourselves with three incredible advisors we knew from our community and gave a little money.”
Credit in the picture: with a kind permission on Friday
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When the pandemic intervention, he left on Friday, he had to navigate the challenges of the supplier chain, but the brand eventually broke out the stronger and other fans raising on the other side.
“We are a very cyclical, seasonal shop,” says Savage, “So when you get something like a Covid pressure cooker, all supplier chains will move, so when we get a huge drop in Octuber’s stocks.
Since then, more money has been received on Friday and Low AH Kee and Savage remain the owner of the main safety of the brand.
“Uniform made such a spray. In the Olympic village they were viral.”
Another exciting breakthrough came in 2024, when the official uniforms of the national team for the Canadian female volleyball team for the Paris Olympic Games and the world tour left on Friday. Savage suggested a piece that fulfilled the brand’s commitment to fashion and Functions: The one -time suit had free weapons of players.
Picture Credit: CoLiena Rentmeester
“It was the peak of career, highlighting life, highlighting the brand, everything that happened on this internship in epicent fashion at the largest sports event that has ever happened,” says Savage. “The uniform made such a spray. In the Olympic village they became a viral and everyone talked about them. From a business point of view, we got global awareness.”
On Friday Friday, at the beginning of 2025, at the beginning of 2025, at the Olympics, the Olympics recorded international traffic at the Olympics and suffered by 67% in Italian Canada. The brand renewed its partnership with the team for the next four years until 2028.
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On Friday, on Friday, it is also responsible for the customer’s requests has also spread to other premium active clothing, from sweatshirts to pantyhose, gambling clubs and more, and maintained its determination of fashion and performance at the forefront of every design.
Now on Friday it is an eight-digit brand and Low AH Kee and Savage is looking forward to its further growth in the premium Active Arena-A chance to provide products that fit into the active life of women.
“I love that there is still so much unused potential on the market, in clothing and in general,” says Savage. “It’s a very intimate place. Not everyone always feels comfortable at that place, so I like that this product (which allows) women to have the ability to live their best life if it’s Olympics or if it’s occasional volleyball on the beach.”
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