As Amelios changed Tiktok Stardom to the snack of the empire Businessman

When the internet celebrity Charli D’Amalio published its first tiktok in 2019, it was only a 15 -year -old navigation high school Drama and thought about college applications. Neither she nor the family had the idea that it would lead to the Million Dels brand, a series of Reelity Hulu and family snacks on Walmart.

But only a few years – and a few billions of views – later the name Amelio became almost the ubiquitous for the gene of the Cardashians.

Now the family uses this glory to promote their latest enterprise: Be happy snacks – Business based on positivity, purpose and race, popcorn.

Related: 5 trade lessons from dixie nurses and Charli of Amelio

From the bedroom to the meeting room

The Amelio family for the first time invaded the scene in 2019, when the youngest daughter Charli began to publish dance videos from her bedroom on Tiktoku. In March 2020 she became the most watched creator of the platform and she was progressing for the ride.

Her older sister, Dixie, was not on board Immosedatelly.

“For me, I found out that it seemed to me and I couldn’t see how he was doing it,” says Dixie.

But when Charli hit a million followers, the dixie joined and eventually created her own. Asir’s popularity grew, Charli landed an agreement with Dunkin ‘Donuts, and both sisters said goodbye to Abercrombies.

“We soon realized that we were coming to us a lot of brands,” says Marc D’Amalio, Father Charli and Dixie. “So we started with the brand Amelio with the understanding that we wanted to create something we owned and promoted together as a family.”

While family offices – privately organized companies established for the management of generational wealth – have long been associated with names such as Walton Enterprises or Ballmer Group, Amelios have created their own version, rooted in modern media and digital influence.

“I’ve never had a chance to help my parents to start a family business,” says Marc. “But now we have an office – Charli is in New York for a while, we are on Broadway and Dixie is here in La. That’s what Invio always.

The first step was to install the correct support system.

“We hired a business manager, agent and lawyer,” Marc explains.

But when it led to the side of the brand, he wiped himself. Before he became a patriarch of what some called the “first Tiktoku family”, Marc spent decades in the clothing industry and worked on important shops such as Gwen Stefani’s Harajuks with K-Swiss. The fame was new, but there was no business.

The biggest adjustment was the brand management – it learned how to stay ground like a family in the middle of a faith.

“We are still learning and inventing it,” says Marc’s wife and Charli and mother Dixie, Heidi. “We try to keep family and business time separately and speak only when we have a meeting scheduled.”

Related: The D’Amelios, Tiktok’s “First Family”, reveals how they create brands with more million dollars and their 5 secrets for success.

When life gives you hatred, make popcorn

Driving business with your family is quite challenging. If it adds another layer of pressure under millions. Marc pointed out a viral moment from the family Hulu show, where the dixie gave the emotional speech about how deeply hateful comments influence.

“One of the lessons I try to teach my girls is not only to be happy, but to live at the moment,” says Marc. “I was extremely proud of both for talking openly about mental health.”

Based on this feeling, the family gives awareness of mental health at the forefront of your last business, be happy refreshments. Inspired by the starting song Dixie 2020 “Be Happy”, where he winds on his fighting with mental health, be happy snacks that we were born from the desire to help bring people togger.

“Some of our favorite times as a family have become in the kitchen,” says Marc. “Like most families, we are big for refreshments – and everything has joined from there.”

Be happy refreshments can be found in Walmart at the Gold Online store. They come in a flavor such as a birthday cake, cotton candy, sweet and salty and white cheddar.

Despite the fact that the sisters of Amelio sisters seem to have become overnight, they are still in their early 20 years, with the Plant of Life and Business before us.

“Right now I’m enjoying business work, especially refreshments,” says Dixie. “I let things settle a little – there’s no need to do a million things every year. It was just fun to concentrate and work closely with parents on popcorn.”

What the future applies to the first Tiktoku family is guessing. But for now, Dixie is facing his own advice. Be happy.