Tests on YouTube Summary of AI search on videos | Businessman

YouTube is testing a new AI search feature that helps users to find content – but the tool could rule out the need to click on the video on YouTube and give creators the time to track.

The AI ​​overview that YouTube introduced on Thursday to the US premium members are in question for searching for the top of the website. The AI ​​will present the proposed video clips in the carousel format along with short summary of AI videos.

For example, if a premium user searches for the “best Hawaii beaches” on YouTube, the results will show a carousel with video clips called AI and Summary AI written every video.

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There is a catch that could have an impact on content creators: AI summons will extract the most important information for the search query, so users can potentially find answers to their inquiry in writing AI without closing the video. Users can also click video miniatures and play video clips included in AI directly from the merry -go -round, reducing the need to browse from the AI ​​search page and watch the video.

So while the AI ​​YouTube search results can make it easier for users to find out what they are looking for, it can also mean an undesirable change for creators who depend on the user’s obligation to make money on the platform.

The new feature is similar to AI overviews from the parent company Youtube, Google. The AI ​​overview that Google introduced last year provides a summary of AI search results at the top of Google search.

This tool had a destructive effect on searching for reports. Has Wall Street Journal The report at the beginning of this month showed that Google AI overviews drastically reduced operation for the publisher. Business InsiderFor example, it recorded a decline in operation by 55% from April 2022 to April 2025, which caused the publication to reduce about 21% of its employees last month.

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Nicholas Thompson, CEO Atlanticsaid The Wall Street Journal The fact that “Google is moving from a search engine to answers” and that publishers “have to develop new strategies in response”.

In the meantime, the new feature is limited to searching for shopping, traveling or activated in specific lending. Premium members have access to the function by allowing it on the YouTube Experience page. The page shows that AI search results are available on July 30 and are only available on iOS and Android for English videos.

If we are a separate business on YouTube, according to analysts of the MOFFETTNATHANSON Research Institute, it would cost up to $ 550 billion, making it one of the large media companies. Similarly, youtube is the second mining of visits in the world, behind Google.